Maker story · Singapore

happy bellie launched her home café on Selka — day one, zero DM chaos.

happy bellie logo

happy bellie · home café

Ceremonial-grade matcha, made to order

The happy bellie window — the maker and her dog looking out

The happy bellie window — quality control by the assistant manager.

When happy bellie opened in June, there was no messy phase — no taking orders through DMs, no payment screenshots to chase, no spreadsheet. She launched with her Selka store as the café counter from day one.

One link in her Instagram bio. Customers browse the menu, pick their matcha, choose a pickup time and pay — and every order lands in her dashboard, complete and correct, while she's whisking. When she took a mid-year break, one tap paused the store with a friendly note; nothing to turn away, nothing to apologise for.

And something most new home cafés take months to figure out, she knew within days: the Strawberry Matcha Oat Latte is the crowd favourite, by a mile.

“The best part is I don't have to be on my phone. Orders come in properly even when I'm mid-pour.”
— happy bellie, founder
Strawberry Matcha Oat Latte

The crowd favourite

Strawberry Matcha Oat Latte

Delicate strawberry over ceremonial-grade matcha and oat milk — the order that shows up again and again in her dashboard.

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